Join David Reske on this week’s episode of “Marketing In The Now,” featuring Mark Goloboy, the Founder of Market Growth Consulting. With extensive expertise in Go-To-Market strategies and marketing technology, Mark discusses the transformative potential of Artificial Intelligence in reshaping marketing strategies for hyper-growth and publicly traded companies. This episode delves into how AI can be leveraged not just for automating tasks but as a strategic tool for innovation and gaining competitive advantage. Mark shares insights on integrating AI to scale content production, personalize customer interactions, and optimize marketing workflows, ensuring marketers are operating smarter, faster, and with greater precision. From crafting dynamic Go-To-Market strategies to refining Account-Based Marketing and Revenue Operations, learn how AI’s strategic application can drive significant growth and enhance marketing efficiency. Tune in to discover practical tips on how senior leaders can implement AI to focus on high-level strategic decisions and foster a culture of innovation within their organizations.