In the Now Podcast: Episode 79
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Riaz Kanani CEO & Founder | Radiate B2B
The Power of Account-Based Marketing with Intent Data in B2B Strategies
Join us in this episode of our podcast as we dive into the transformative world of Account-Based Marketing (ABM) and its integration with intent data, featuring guest expert Riaz Kanani, CEO and Founder of Radiate B2B. Discover how ABM has evolved into a dynamic strategy enhancing marketing precision for businesses of all sizes. We discuss the three main approaches—One-to-One, One-to-Few, and One-to-Many—tailored to meet distinct company needs. Learn how intent data can optimize outreach timing and the critical role of synergy between sales and marketing teams. Tune in to uncover how these sophisticated, data-driven strategies, as explained by Riaz, can significantly boost conversion rates and overall marketing efficiency in the B2B sector.
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What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
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