In the Now Podcast: Episode 58
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Annie Scranton Marketing and PR Expert | Self-Employed
The Differences Between Product Placement & Thought Leadership
Annie Scranton, an expert in PR and media strategies and David Reske, CEO of Nowspeed, discuss the significance of financial investment for quality PR opportunities along with the differences between “Product Placement” in affiliate marketing and “Thought Leadership”, highlighting the importance of aligning products with consumers’ lifestyles. Initiating a PR campaign starts by understanding a client’s identity and market position. Scranton also suggests starting with trade press releases before progressing to broader platforms like local media. She underscores the transformative potential of Tier 1 media and the power of innovative opinion-editorials in capturing attention.
Listen and learn more about PR strategies!
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Episodes
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- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
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- Work/Life Balance
How Content Marketing Can Benefit Your Business
What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
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