In the Now Podcast: Episode 129
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Jen Anderson Co-Owner | Contento
Research-Driven B2B Marketing
In this episode of “Marketing in the Now,” David Reske interviews Jen Anderson, a fractional CMO and co-owner of Contento, on building holistic B2B go-to-market strategies. Jen explains that many companies fail because they skip essential customer research and rely on assumptions. She provides a clear framework for a customer-led approach, starting with defining the Ideal Customer Profile (ICP) and conducting qualitative research to uncover the emotional drivers behind B2B purchasing decisions. The conversation covers how to translate these insights into actionable strategies for everything from pricing and product packaging to disciplined campaign execution and channel prioritization, helping businesses to lead, not just follow, their markets.
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Episodes
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
Can You Change Your Career Focus?
What Leadership Skills Create a Mentally Healthy Workplace?
Turn Marketing & Entrepreneurship Ideas Into A Business
Should You Add More Products & Services?
Should You Rely on Humans Or Machines Translation?
Should You Build A Fan Base Or Sell To Everyone?
Is A Company Built To Last or Sell The Same Thing?
Should Your Growth Focus Be Broad Or Narrow?
How To Scale Your Business With A Sales Team
What Is The Secret To Frictionless Growth For Your Company?
Is It More Efficient To Build Or Buy For Your Business?
How Should A CEO Grow & Evolve With Their Business?
How To Position Your Company In The Buying Process
How To Integrate Work-Life Balance
What Are Breakthrough Marketing Strategies For Non-Profits?
How Content Marketing Can Benefit Your Business
What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
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