Join host David Reske and branding expert Mitch Duckler, founder of Full Surge, in this enlightening episode as they explore the evolving landscape of branding influenced by pivotal societal and technological shifts. Dive into how key trends like transparency, purpose, and the shifting paradigms in health and wellness are reshaping consumer expectations, with a special focus on the influential Gen Z demographic. Mitch also discusses the transformative effects of Artificial Intelligence (AI), Extended Reality (XR), and Web 3.0 technologies in crafting immersive and personalized brand experiences. Packed with real-world examples and actionable strategies, this episode is a must-listen for marketers looking to integrate these advancements into their branding efforts effectively.