In this enlightening episode of “Marketing In The Now,” host David Reske welcomes Dimitri Vlachos, the CMO of Spacelift, to discuss the nuances of building a sustainable growth pipeline in B2B marketing. Dimitri shares his extensive insights on developing a structured and measurable system for generating, nurturing, and converting leads into customers. The episode delves into how modern marketing technologies like AI can revolutionize pipeline strategies by enabling precision targeting and personalized customer engagement. Listen as Dimitri explains the critical role of aligning marketing and sales to ensure seamless progression of leads through the buyer’s journey, and how data-driven approaches can optimize every stage of the funnel for maximum conversion and revenue growth.