In the Now Podcast: Episode 110
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Abby Borden Founder & CEO | Inkwell GTM
Marketing for Early-Stage Startups
In this episode of Marketing In The Now, host David Reske sits down with Abby Borden, Founder & CEO of Inkwell GTM, to unpack what marketing really looks like in the earliest stages of startup growth. Drawing from her deep experience advising B2B startups, Abby explains how to craft a buyer-centric story that cuts through the noise, why positioning and a focused ICP are essential from day one, and how to avoid common pitfalls like tech bloat and over-indexing on investor messaging. From measuring traction across the full customer journey to building the right marketing team, this episode is packed with actionable insights for any founder or early marketing hire trying to gain market traction without burning through budget.
Get a Free Marketing Analysis and Consultation
Nowspeed can review your Website, SEO, PPC, Email or Social Media Campaigns and identify ways to make an immediate impact!
Episodes
- All
- Brand Identity
- Build to Last
- Business Focus
- Business Mergers
- Business Strategy
- Career Strategies
- Content Marketing
- Customer Insight
- Entrepreneurship
- Finding your Purpose
- Global Business
- Growth Strategies
- Healthy Workplaces
- PPC Services
- Sales
- social media marketing
- Work/Life Balance
How To Integrate Work-Life Balance
What Are Breakthrough Marketing Strategies For Non-Profits?
How Content Marketing Can Benefit Your Business
What Is Purpose Driven Marketing?
How To Promote Your Own Music
What Gives A Brand It's Relevant Identity?
What Makes A Good Leader In A Company?
Want to be a guest on the show?
