Many marketers want to build an empire and hire all the core skills they need internally. Linda DiBias, a Fractional CMO based in New Jersey, and David Reske, CEO of Nowspeed, believe that it’s important to create a blended approach and use both in-house and agency team members to build the most efficient and effective team possible. The in-house team must take ownership of the core marketing strategy and operations, while an agency can bring in resources that are useful for large projects, or specialized expertise. When do you hire in-house vs. outsource to an agency? Listen to learn more strategies from a leader who has effectively created blended teams to get the most done in the most cost-effective way possible!