In this episode of Marketing In The Now, host David Reske sits down with Ritu Kaul, CMO of Calance, to discuss how CMOs can drive fast, strategic impact when stepping into a new organization. Ritu shares her framework for evaluating company challenges from both internal and external perspectives, aligning marketing efforts with the CEO’s growth vision, and using hands-on research balanced with data-driven insights. From repositioning legacy brands like Speedo to building strong cross-functional teams, Ritu outlines how CMOs can become true growth partners by mastering stakeholder alignment, leveraging early data, and earning executive trust within the first 90 days.