In the Now Podcast: Episode 128
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.

Zulfiya Forsythe Founder | The Omadli Group
How AI Is Reshaping the B2B Sales Process
In this episode of “Marketing in the Now,” David Reske interviews Zulfiya Forsythe, founder of The Omadli Group and an expert in AI-driven business transformation. Zulfiya discusses how companies can leverage AI to “buy back time,” boost sales efficiency, and deliver better customer experiences. She provides a practical, step-by-step guide on how AI is reshaping the entire B2B sales cycle—from AI-powered receptionists and sales briefs to automated proposal creation and client onboarding. The conversation highlights how moving from informal AI tools to integrated, system-wide workflows can create a consistent, repeatable competitive advantage that elevates performance and drives revenue.
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