In this episode of “Marketing in the Now,” David Reske interviews Osnat Lidor, a growth marketing leader with over 20 years of experience helping B2B SaaS companies scale beyond the initial seed stage. Osnat explains that sustained growth requires moving past expensive paid ads and founder-led sales to build a repeatable growth engine based on Authority, Experience, and Trust. She warns against “strategy paralysis,” emphasizing that startups must execute and iterate, while investing in foundational assets like a strong website and content authority optimized for Generative Search (GEO). Osnat outlines how balancing organic, paid, and nurturing strategies creates a flywheel effect to reduce Customer Acquisition Cost (CAC) and deliver intentional leads.