In the Now Podcast: Episode 68
Join Nowspeed's CEO, David Reske, as he engages in discussions with founders, marketers, and CEOs from around the globe. Delving into the realm of marketing and leadership, aiming to unravel the myths and misunderstandings that often surround these topics.
Sherehan Ross Fractional CMO | Self-Employed
Can A CEO Also Be A CMO?
In this episode of Marketing in the Now, Sherehan Ross, a seasoned Chief Marketing Officer, joins David where they delve into two crucial questions: Can a startup CEO effectively serve as the CMO, and how can a CMO and CEO work best together? While wearing multiple hats is common in the early stages due to budget constraints, she emphasizes the necessity of eventually separating these roles. Sherehan explains that the CEO’s focus should be on strategic leadership, while the CMO’s expertise is crucial to drive the marketing strategy and managing campaigns that drive results.
An effective CMO needs to experiment and innovate, while the CEO provides the overall strategy and accountability. A good CMO knows how to translate that strategy into complex campaigns, knowing that not everything can be measured and guaranteed. Check out this episode and let me know what you think is the key to a good working relationship between a CEO and a CMO.
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