Join host David Reske in this insightful episode of “Marketing In The Now” as he discusses the critical interplay between strategic branding and lead generation with Michelle Heath, founder and CEO of Growth Street. Michelle brings her extensive experience from working with both Fortune 500 companies and startups to highlight how effective branding can significantly enhance lead generation efforts. This episode delves into why investing in a robust brand identity is not just for large corporations but is crucial even for early-stage companies. Michelle explains how a strong brand acts as a force multiplier, making marketing efforts more efficient and leading to lower acquisition costs and higher conversion rates. Listen as they explore practical strategies for balancing investments in branding with direct lead generation tactics, understanding your ideal customer’s psychographics, and how to escape the common “feature trap” by focusing on the emotional benefits of products. Tune in to learn how to leverage your brand’s unique value to outshine competitors and foster sustainable business growth.