The episode of “In The Now” is with Lisa Nickerson, CEO of Nickerson on how to integrate PR with Digital Marketing and podcast host David Reske, who is also CEO of Nowspeed.

In a digital world where the lines between various marketing domains are increasingly blurred, understanding the seamless integration of PR and digital marketing is crucial. This interview gives a court-side view of how leaders of Digital and PR agencies think about marrying the credibility of PR with the targeted efficiency of digital marketing. From leveraging earned media to enhancing your brand’s digital presence in crisis times, this interview covers a wide range of topics.

Whether you’re a marketing professional seeking to refine your strategy or a business owner looking to amplify your brand’s voice, this interview can help you think about marketing in new ways. Listen to it now!