How to Master Influencer Marketing
If you’ve been on social media at all in the last year you’ve likely been exposed to influencer marketing. This burgeoning tactic has been adopted by marketers in nearly every industry, ranging from fashion & accessories to food & beverage. Influencer marketing allows a company to connect with consumers through a person with clout in their target market. Influencers can add authenticity to a campaign in a way that traditional advertising techniques cannot.
Macro Vs. Micro-Influencers
A growing trend in digital marketing is the use of social media influencers. Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing to a large group of consumers on your own channels, you instead inspire/hire influencers to get out the word for you. Influencers come in different shapes and sizes, typically categorized as either a Macro or micro influencer, but which is right for you? [Read more…]
What is Influencer Marketing?
With the rise of social media came the rise of influencer marketing. Influencer marketing is the rapidly growing and powerful form of advertising & content marketing allowing companies to use relatable, real people to increase exposure, credibility, customer loyalty and sales. The goal is to line up a person of influence in a specific space to act as an endorsement for your product. The key [Read more…]
What’s New in Social Media Marketing in 2018?
What’s your biggest social media marketing pain point? Measuring ROI? Relating social activities to business goals? Keeping up with the ever-changing networks? Maybe you haven’t implemented social media into your marketing plan yet and you’re wondering if this Snapface and Instabook all the kids love can really help your business. Look no further, because the answer to your social media questions is here.