Website owners and webmasters are always looking for ways to improve their site’s visibility in the search engines, but 2011 became the year the media pulled back the curtain and revealed to the public how many companies were improving their search rankings through some questionable SEO tactics.
Until recently, most social networking sites were either completely closed off to search engines or were simply ignored by them. If Google did show some social media results in the past, they were typically very low on the search page (often as sub-items under another search result).
If you and your company struggle to find fresh, new content that you can not only frequently post to your website, but also optimize for search engines, it might serve well you to look right below your nose at your eNewsletter strategy for help.
You once had first page placement, maybe even the number one spot...but now all of a sudden you don't. So what happened? Does Google hate you? No, probably not. Here are five reasons why you may have lost your ranking, including a few quick-fix steps to getting back in the game.