Not everybody does things the same way. Some people walk down the stairs into a pool while others dive right in. Most people know that for a building to be built you need to start with a blueprint, but do they know all of the steps in between that take it from a blueprint to […]
Search Engine Optimization
There are days where I feel like somewhat of an auto mechanic; instead of being asked to provide a diagnosis on a car that is in need of repair, I am asked to repair websites that have been neglected and just never had the basic maintenance done.
Website owners and webmasters are always looking for ways to improve their site’s visibility in the search engines, but 2011 became the year the media pulled back the curtain and revealed to the public how many companies were improving their search rankings through some questionable SEO tactics.
Until recently, most social networking sites were either completely closed off to search engines or were simply ignored by them. If Google did show some social media results in the past, they were typically very low on the search page (often as sub-items under another search result).
If you and your company struggle to find fresh, new content that you can not only frequently post to your website, but also optimize for search engines, it might serve well you to look right below your nose at your eNewsletter strategy for help.