Much like your messaging, your offer strategy and its alignment to the buying cycle can make or break a lead nurture program. Again, keep in mind that these offers need to be delivered within standalone touch points as well as carefully mapped to each stage of the buying cycle.
Now that you’ve identified buying cycle behaviors and actions, identify the pain points your audience members are feeling at each stage.
We’ve worked with countless B2B companies to understand the makeup of their buying cycles.
In the nature versus nurture discussion around human development, it’s greatly debated whether innate qualities have more of a long-term impact than personal experiences.
We’ve all had it if we’re lucky – that unforgettable dining experience. Impeccable service, a creative menu, an entrée that captured the imagination of the palette.