digital advertising

Firefox Browser Will Block Tracking For Digital Marketers

Firefox Browser Will Block Tracking For Digital Marketers

Recently, Mozilla announced that Firefox will be adding several new privacy and security features, one of which is a default Enhanced Tracking Protection feature, set to roll out in the coming months. This new default feature blocks third parties in Firefox from tracking users’ data.


[Read more…]

The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

Building a digital marketing strategy that drives awareness, traffic, leads and sales for your business can be an overwhelming task if you don’t know where to start. Between website design, search engine optimization, social media, email, digital advertising, and all the other elements involved in a comprehensive digital marketing plan, many marketers struggle to develop an integrated strategy.

[Read more…]

Plan Your 2019 Digital Marketing Budget Using Predictive Analytics

Optimize Your Digital Marketing Budget Using Predictive Analytics

Planning your digital marketing budget can be a complex and frustrating process if you don’t know where to start. With so many platforms, audiences, and strategies available, planning your digital marketing budget can often feel like a guessing game. Instead of throwing all your options at the wall and waiting to see what sticks, you should rely on real data to forecast results and adjust accordingly. Predictive analytics makes this easy by removing the guesswork to help you make data-driven decisions. Nowspeed’s predictive analytics software uses four variables to [Read more…]

How To Leverage SEO To Enable Better And Cheaper Digital Advertising

How To Leverage SEO To Enable Better And Cheaper Digital Advertising

In many organizations the people who manage SEO are separate from the people who manage digital advertising through Google, Facebook, LinkedIn, or other channels.  If you are using an agency, it’s sometimes even tempting to hire a separate SEO agency from your Digital Advertising agency. This siloed approach creates missed opportunities.

SEO can drive free traffic to your website, but visitors often land on blog or other content pages without offers to convert that traffic to leads.  By integrating your SEO strategy with remarketing advertising, you can convert visitors to leads and make your advertising more effective.

[Read more…]

Advertising On Waze With Different Ad Formats

Advertising on Waze with Different Ad Formats

Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers. If you aim to increase your local business presence or to better inform customers of your physical location, advertising on Waze could be right for you. Here are the different ad formats that you can choose from to promote your business on Waze. [Read more…]