Optimize Your Digital Marketing Budget Using Predictive Analytics
Planning your digital marketing budget can be a complex and frustrating process if you don’t know where to start. With so many platforms, audiences, and strategies available, planning your digital marketing budget can often feel like a guessing game. Instead of throwing all your options at the wall and waiting to see what sticks, you should rely on real data to forecast results and adjust accordingly. Predictive analytics makes this easy by removing the guesswork to help you make data-driven decisions. Nowspeed’s predictive analytics software uses four variables to [Read more…]
How To Leverage SEO To Enable Better And Cheaper Digital Advertising
In many organizations the people who manage SEO are separate from the people who manage digital advertising through Google, Facebook, LinkedIn, or other channels. If you are using an agency, it’s sometimes even tempting to hire a separate SEO agency from your Digital Advertising agency. This siloed approach creates missed opportunities.
SEO can drive free traffic to your website, but visitors often land on blog or other content pages without offers to convert that traffic to leads. By integrating your SEO strategy with remarketing advertising, you can convert visitors to leads and make your advertising more effective.
Advertising on Waze with Different Ad Formats
Did you know that the world’s largest community based traffic and navigation app has its own advertising platform? With over 70 million global active users, Waze offers another way for your brand to reach a massive number of potential customers. If you aim to increase your local business presence or to better inform customers of your physical location, advertising on Waze could be right for you. Here are the different ad formats that you can choose from to promote your business on Waze. [Read more…]
Don’t Lose Track of What You’re Paying for Digital Advertising
Keeping track of how much you’re paying for digital advertising can be a tricky task. You may be advertising on multiple platforms at the same time, such as Google Adwords, Facebook, and LinkedIn, and utilizing multiple forms of payment, like invoices and credit cards. To add another level of complexity, you may be managing your advertising through an agency partner and/or among several members of your own marketing team. On top of all this, you have to make sure your Accounts Payable personnel is in sync with your marketing team so you don’t double dip. All of these factors can create financial mayhem. How can you streamline the process so that you can stay on top of your total digital advertising spending?