Are you effectively using marketing automation software tools to nurture your leads? Do you have the email messages and content in place for every important market segment through all phases of the buying cycle? Is your marketing automation system integrated with your CRM system to provide lead scoring and activity reporting?
Once you’ve done the hard work of driving traffic and converting a lead, it’s time to nurture that lead until they become a customer. 50% of qualified leads are not ready to purchase immediately, and the length of the sales cycle has increase 22% over the past five years due to more decision makers being involved in the buying process. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
Nowspeed is excellent at using top marketing automation tools like Marketo, Hubspot and Pardot to allow you to automate the repetitive steps in marketing to leads in order to move them through the buying process. Once a lead enters the system, you can send them a series of timed or triggered emails base on who they are and what they are doing on your website. You can also score these leads and notify the sales team when important events happen, so that they can personally follow-up.
In addition to email lead nurture, you can also use social media to nurture leads if your prospect “follows” you, and you can use Remarketing on Google AdWords to nurture leads as they browse across the Internet. These tools can be effective complements to any Marketing Automation program.
Our “Nurture” Services Include:
- Social Media Marketing Services
- Marketing Automation Solutions
- Email Newsletter Services
- Search PPC Marketing Services
Contact us today for a free assessment of existing Lead Nurture Programs to see how our Lead Nurture Services and Marketing Automation Solutions can help you move your prospect through the buying process as efficiently and as effectively as possible.