White papers and e-books make powerful offers that can improve the ROI of your lead generation campaigns. What makes them so unique? They work double duty to both inform and influence your customers and prospects toward your brand. The key to success is a professional e-book or white paper that results in a high-value product that fully satisfies reader expectation, creating a ready and willing recipient of subsequent communications from your company.
Nowspeed’s content marketing services team has the writing and design expertise to quickly produce high-quality e-books and white papers. Simply give us a topic and our content marketing services team will take it from there with research, interviews, copywriting, and design. You’ll end up with an offer that:
- Improves the effectiveness of your pay-per-click campaigns and other lead generation activities
- Motivates prospects to enter your sales pipeline
- Sets up a faster sales cycle with a more informed, better-qualified prospect
- Reinforces the power of your brand, helping you to establish a position of thought leadership in your industry
- Seeds conversations about your company and offerings in social media channels
Looking to establish your business as an industry leader? A thoughtfully prepared white paper can accomplish the task. We start by selecting a relevant topic that’s tied to your brand and then include research statistics and industry data to ensure your white paper is perceived as credible and valuable. Next, we package it with engaging headlines, charts, and graphics in an easy-to-read layout that keeps customers and prospects engaged.
Nowspeed creates exceptional white papers and e-books that significantly improve lead generation outcomes. Request a free consultation from our content marketing services team today to learn more.