How does a keyword strategy help your search engine optimization? This blog post will discuss the keywords, how they work in ranking on Google and what you can do to optimize for keywords. Search engines are a powerful way to reach potential customers online. However, it is imperative to optimize your website’s content with keywords if you want to rank higher for them on Google.
Google has its own algorithm for ranking web pages based primarily on keywords used by searchers looking for information related to what they find when they click “go” after typing their query into Google’s search box. The higher ranked websites show up at the top of the page above all other sites found via keyword searching (sometimes referred to as organic results). Utilizing search engine optimization (SEO) methodologies, you can optimize your website to increase your Google ranking.
Keywords are words or phrases that you want to be associated with your content in the form of meta tags, including variations on keywords such as synonyms. Keywords can also be single words or groups of keywords called “keyword strings” like ”hunting tips for deer hunting.”
For example: A blog post on travel destinations in Africa, keywords might include “safari,” “Nairobi,” and “Zanzibar.” There is no need to use synonyms in this instance because these three keywords represent quite different terms. However, if you had written about topics such as malaria prevention when traveling abroad or how to choose a safari company while planning an African trip (for example), then it would make sense to include keywords like “mosquito nets,” “malaria medication,” and “safari company.”
A few best practices to follow when optimizing your website content for SEO includes:
- Identify which keywords you want to ensure you are ranking for in search engine results.
- Include keywords in the page title, throughout your content, and on important internal pages such as sitemaps.
- Create a keyword-rich description for all of your website’s major sections to maximize SEO potential while improving the user experience at the same time.
- Make sure you are using keywords appropriately – not so often that it seems redundant, but just enough so that Google learns what your target keywords are without being overwhelming or repetitive.
- Develop blog posts or additional content that utilizes specific keywords your target keywords.
- Perform keyword research: assess keywords to see what keywords you are ranking for, which keywords your competitors rank for, and how many total keywords relate to a specific topic.
- Optimize images using keywords: make sure that the file name includes relevant keywords, caption text is keyword-rich (or at least contains one or two), alternative tags include keywords/relevant phrases as well as captions in alt tags.
- Check the URL of each image – it should not contain spaces or numbers if possible.
- If there’s an opportunity for video content on your site with appropriate relevance and value, create videos with high-quality production values containing targeted keywords within titles, subtitles, descriptions, and other metadata such as social media links.
- Use Google Analytics and Search Console to get a better idea of how you are ranking and what pages on your website are bringing in the most traffic.
Optimizing your content for keywords can drastically improve your website’s performance, bringing in a new audience, and result in new leads or customers for your business. If you do not have an in-house digital marketing team, our team of SEO experts can help! Working with an SEO agency to optimize your content for keywords can provide you with a better understanding of how keywords work in relation to SEO and help create the best possible SEO campaign that will result in higher traffic, more leads or customers, and increased conversions.