Situation and Goals:
This video conferencing client wanted to increase engagement on social media, increase traffic to their website, and wanted their brand to become more recognizable in the video conferencing industry. They also wanted to have a state of the art reporting dashboard to see their results in real-time
Optimization Techniques:
- Created a weekly content calendar with branded, industry, and events based content to be scheduled out on a timely manner
- Performed keyword and hashtag research to find what topics the audience was looking for
- Created a real-time dashboard to share with client to keep KPIs top of mind
Results:
- Engagement increased 361.5% from Q3 to Q4 once Nowspeed took over. (Competitors in industry increased only 21.3%)
- Number of posts increased 449.5% from Q3 to Q4. (Competitors increased only 32%)
- Traffic to website via social media in Q4 was highest in 2 years
