Situation and Goals:
Optimize the client’s websites in order to increase organic traffic and increase revenue from organic traffic.
Optimization Technique:
- Re-writing on page copy to avoid duplicate content penalties.
- Optimize product page titles and descriptions for keywords rather than product names.
- Setup Google Webmaster Tools to diagnose site issues and monitor performance.
- Optimize image alt tags in order to improve image search results.
Results over 21 Weeks:
- Organic traffic increased by 57%.
- Organic Revenue was over 3 times higher than it was at the launch of the program.
