Solar Energy Client Case Study

Our client wanted to increase the performance of their PPC campaigns

Situation and Goals:

Our client wanted to increase the performance of their PPC campaigns by increasing their visibility and lead flow.

Optimization Technique:

  • AdWords scripts – Weather-based big adjustments
  • Household income bid adjustments
  • Tested variety of ads & landing pages to find optimal messaging strategy.

Results:

  • Leads: Increased leads by 62.9% from year 1 to year 3
  • Clicks: Increased clicks 190% from year 1 to year 3
  • CTR: Increased CTR by 64% year 1 to Year 3