Situation and Goals:
Our client wanted to increase the performance of their PPC campaigns by increasing their visibility and lead flow.
Optimization Technique:
- AdWords scripts – Weather-based big adjustments
- Household income bid adjustments
- Tested variety of ads & landing pages to find optimal messaging strategy.
- Leads: Increased leads by 62.9% from year 1 to year 3
- Clicks: Increased clicks 190% from year 1 to year 3
- CTR: Increased CTR by 64% year 1 to Year 3
