Situation and Goals:
- This financial services client wanted to increase traffic to their latest blog post as it was timely to a national and global topic. They wanted to utilize email to increase views.
Optimization Technique:
- Created an eye catching email banner that highlighted the main topic
- Used email copy that was informative, but unbiased
- Provided 3 CTA opportunities to click to the blog post
Results:
- Successfully delivered the email to 97.3% of the list
- 22.1% email open rate and 3.3% email click rate
- Open rate was 1.2% higher than the industry average
- Click rate was 1.34% higher than the industry average
