Situation and Goals:
The client tasked Nowspeed with redesigning their existing WordPress website and corporate logo in an effort to maximize their credibility in the competitive storage shed business; and to create a strong impression upon visiting the website that powerfully positioned NE Shed as a true custom, quality product.
- Simplified overall design to truly highlight the quality product as the main point of focus
- Refreshed corporate logo to achieve “big company” feel
- Identified high quality photos of the products and a strong call to action for the homepage
- Included additional navigation functionality that allows users to visually preview and self-select the right shed for them
Achieved a website conversion rate of 3%.