Situation and Goals:
The client tasked Nowspeed with developing an integrated WordPress website for the UQ North America office, enabling them the ability to reach an expanding audience of alumni, prospective students, institutional partners and internal staff. The ultimate goal was to build a strong North American online presence and a forum to easily provide relevant information to these target audiences.
Optimization Technique:
Identified key target audiences and developed segment-specific multi-messaging on the homepage banners.
Incorporated existing UQ branding design guidelines.
Predominantly showcased strong alumni and student UQ testimonials, as well as relevant current news and events.
Provided a means for users to donate to the University by developing and customizing an online donation payment gateway.
Results:
Over one month, the website generated 156 visits. 16 of those visits came from social media.
