There are several available tools on the market to help you find new keywords. Keyword Discovery, Wordtracker, and the Keyword Tool from AdWords will literally give you thousands of keywords with search volumes plus all kinds of other fascinating metrics. But how can you pick the ones that are specific to YOUR business? Which ones […]
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Formula for Calculating Email Campaign Effectiveness
I just found an interesting blog post on a recent Marketing Sherpa presentation where they introduced a formula for calculating email campaign effectiveness. They examined the top 6 factors which contribute to a solid email campaign strategy while weighing the importance of each. The formula is defined as follows: ECE = 3lq + 2or + […]
With the hopes of Spring just around the corner, it is time to do a little Spring cleaning and take back control of your PPC Campaign.
If your pay per click campaign has been running for awhile you probably have keywords and ads that have been added, paused, and deleted throughout your campaigns and adgroups. Your adgroups and keywords may no longer share that tight alignment that you (and Adwords) had hoped for. So what is one to do about it? […]
