How To Turn Visitors Into Leads With Conversion Rate Optimization

How To Turn Visitors Into Leads With Conversion Rate Optimization

If you have mastered the art of driving traffic to your website, but still struggle to generate leads or sales online, it is time to focus your efforts on conversion rate optimization. Conversion rate optimization (CRO) is the process of refining your website to increase the percentage of visitors who take a desired action. By understanding what is currently happening on your website, you can identify gaps in best practices, test new variations, and ultimately move users towards taking the actions you want them to. Increasing your conversion rates will boost leads and sales while reducing cost per acquisition, which is why every digital marketer should be taking CRO seriously. Read the steps below to quickly learn how to turn visitors into leads, or watch our webinar on the Top 5 Website Conversion Optimization Strategies to take a deeper dive into CRO.

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Firefox Browser Will Block Tracking For Digital Marketers

Firefox Browser Will Block Tracking For Digital Marketers

Recently, Mozilla announced that Firefox will be adding several new privacy and security features, one of which is a default Enhanced Tracking Protection feature, set to roll out in the coming months. This new default feature blocks third parties in Firefox from tracking users’ data.


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The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

Building a digital marketing strategy that drives awareness, traffic, leads and sales for your business can be an overwhelming task if you don’t know where to start. Between website design, search engine optimization, social media, email, digital advertising, and all the other elements involved in a comprehensive digital marketing plan, many marketers struggle to develop an integrated strategy.

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