Situation and Goals:
Nurture existing Finance & Education prospects database to generate sales-qualified leads.
Optimization Technique:
- Create custom design templates for email and dedicated landing pages.
- Develop offer-focused informational content that positions Proliphix as a thought leader in the new ECS space.
- Produce enticing subject lines resulting in high open rates.
Results:
- Average email open rate: 12%
- Average landing page conversion rate: 16.65%
