Situation and Goals:
Our client wanted to increase their visibility on a specific set of highly competitive data management terms.
Nowspeed’s PPC approach was to take the offer and create two campaigns that targeted an audience where the data management keywords and the Oil & Gas vertical overlapped.
PPC Traffic – The campaign generated over 5,000 clicks at a low average CPC. Lead Generation – The offer generated hundreds of leads at a conversion rate of 8.3%, which was 377% higher than the conversion rate of the other PPC campaigns for this client.