Situation and Goals:
Our client wanted to increase their visibility on a specific set of highly competitive data management terms.
Optimization Technique:
Nowspeed’s PPC approach was to take the offer and create two campaigns that targeted an audience where the data management keywords and the Oil & Gas vertical overlapped.
Results:
PPC Traffic – The campaign generated over 5,000 clicks at a low average CPC. Lead Generation – The offer generated hundreds of leads at a conversion rate of 8.3%, which was 377% higher than the conversion rate of the other PPC campaigns for this client.
