Higher Education Client Case Study

Situation and Goals:

When the client signed on with Nowspeed they had no Social Media presence to speak of. Our goal was to optimize performance of Social Media Marketing campaign to increase awareness, engagement, and content surrounding the launch of the new website.

Optimization Technique:

  • Created Facebook, Twitter, LinkedIn, Pinterest, and YouTube accounts
  • Researched key partners, competitors,  and influencers
  • Monitored and analyzed key metrics/statistics and further developed SMM Strategy
  • Utilized Facebook Advertising to build a large audience for the website launch


  • Gained 939 Facebook Likes in 2.5 Months
  • Average 41 Tweets/week and 8 Retweets/week (20%)

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