Situation and Goals:
A provider of business budgeting and financial forecasting software aimed to achieve an increase in organic traffic to their website along with an increase in the number of conversions generated.
- In order to meet the client’s goals of increasing organic traffic and associated conversions, Nowspeed aligned the page content of the client’s website with optimal keywords based on calculated keyword research and relevant industry terms. Ensuring that these keywords were seeded throughout the website, we optimized the page content to enable higher search engine ranking and visibility.
- Nowspeed also implemented an updated sitemap to include new pages as well as video content to enable search engines to effectively and efficiently crawl the client website.
- On-page optimization best practices were implemented throughout all pages of the client site to ensure the SEO potential was achieved.
SEO Optimization Results
Nowspeed was able to deliver the following SEO improvements over 9 months:
- Organic Traffic
– The client’s website had a 88% increase in organic traffic.
- Organic Conversions
– The client gained a 69% increase in organic conversions.