Situation and Goals:

The client reached out to Nowspeed to revamp the look and feel of their website in an effort to look like a $1 billion company and optimize lead generation & conversion rates.

Optimization Technique:

• Redesign the client’s corporate website, while maintaining their branding, to improve the initial reaction upon visiting the website to give off that “big company feel”.
• Incorporated best practices for brand awareness by:
• Including a social media feed.
• Clearly display downloadable webinars & white papers across the site.

Results:

Since the launch of the new website, the client has experienced their highest lead generation period, and improved their conversion rate from below 1% to 1.73% (1-month period).