Situation and Goals:
The client reached out to Nowspeed to revamp the look and feel of their website in an effort to look like a $1 billion company and optimize lead generation & conversion rates.
Optimization Technique:
- Redesign the client’s corporate website, while maintaining their branding, to improve the initial reaction upon visiting the website to give off that “big company feel”.
- Incorporated best practices for brand awareness by:
- Including a social media feed.
- Clearly display downloadable webinars & white papers across the site.
Results:
Since the launch of the new website, the client has experienced their highest lead generation period, and improved their conversion rate from below 1% to 1.73% (1-month period).
