How can your company benefit from the numerous options available in Social Media Advertising for LinkedIn, Twitter and Facebook?
Your Checklist for Landing Page Success
There are a lot of pieces that go into a successful PPC campaign. You spend a lot of time coming up with messaging, creating an offer, and doing the research to put together a well structured PPC account that’s sure to get you the traffic you want.
Google AdWords PPC Comparison: Search Network vs. Display Network
Google AdWords offers two major avenues for advertising – the Search Network and the Display Network. Each network offers advantages and disadvantages to PPC advertisers. But which network is better?
8 Tips for Optimizing Your PPC Campaign
The basis of any good PPC (pay per click) campaign is a good keyword list. Developing one is like a balancing act – you need to make sure the keywords you’re using fit your business, but you also need to take care that you are using keywords that people are searching for.
