How can your company benefit from the numerous options available in Social Media Advertising for LinkedIn, Twitter and Facebook?
There are a lot of pieces that go into a successful PPC campaign. You spend a lot of time coming up with messaging, creating an offer, and doing the research to put together a well structured PPC account that’s sure to get you the traffic you want.
Google AdWords offers two major avenues for advertising – the Search Network and the Display Network. Each network offers advantages and disadvantages to PPC advertisers. But which network is better?
The basis of any good PPC (pay per click) campaign is a good keyword list. Developing one is like a balancing act – you need to make sure the keywords you’re using fit your business, but you also need to take care that you are using keywords that people are searching for.