Why is it important to have an effectively designed landing page?

Do you know why it is so important to have effectively-designed landing pages for your Internet marketing programs? In many instances, an effective landing page may be the deciding factor whether your marketing programs are successful or not. The reason is because landing pages are where visitors to your marketing platforms convert into leads.

We measure landing page effectiveness by the conversion percentage. If 3% of the visitors to Landing Page A fill out the form with their information and 2% of the visitors to Landing Page B fill out the form, then Landing Page A is a better choice. While the 1% difference in conversion rate may seem like a small difference, in reality Landing Page A will drive 50% more leads.

Sounds pretty good, huh?

Here at Nowspeed, we spend an inordinate amount of time ensuring that we are optimizing all of our clients’ (and our own) landing pages because we know how important landing pages are to achieving optimal marketing results. We have created and tested hundreds of informational and transactional landing pages plus hybrid versions — giving us a good understanding of how to build an effective landing page.

If you would like to learn how to create a truly effective landing page, please download our free white paper, “Unlock the Secrets of Exceptional Landing Pages.”

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