Your company's landing pages should be exceptional. Why? Because they’re where your marketing dollars become sales leads, transactions, community members or whatever you define to be the ultimate goal of your campaigns.
Nine times out of 10, when I'm talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem.
Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet.
The evolution of the Internet can be hard to keep up with. If you haven't redesigned or refreshed your website in the past 2 years, there's a good chance that it's looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be.