How Marketers Can Adapt to Facebook’s Newsfeed Overhaul
Mark Zuckerburg just announced a change of direction for Facebook’s newsfeed in 2018.
Previously, the algorithm was calibrated to drive engagement. The posts it determined most likely to be clicked were the ones seen first. In his address, Zuckerberg says Facebook has “gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” As a result, the Facebook founder announced the platform is moving “from focusing on helping you find relevant content to helping you have more meaningful social interactions”.
What does this mean? A drastic decrease in organic reach for businesses. Facebook’s continual evolution is a double-edged sword for business pages. On one hand, in order for Facebook to [Read more…]