The basis of any good PPC (pay per click) campaign is a good keyword list. Developing one is like a balancing act – you need to make sure the keywords you’re using fit your business, but you also need to take care that you are using keywords that people are searching for.
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Blogs and topic-specific websites are a great resource for peer views and information. The SEO industry is not different than any other as many blogs and websites present information in a nicely packaged format and can provide an “ah-ha” moment for anyone at any time. One such occasion comes to mind... when I stumbled across the “Visibility Equation” for Search Engine Rankings.
At Nowspeed we do a lot of Search Engine Marketing work, so it's easy to take for granted that everyone understands why it's important. Here are a couple of stats that I share in my conference presentations that may help put it into context.