The leads you collect today aren't necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision.
When it comes to having an effective SEO plan, inbound links is a very important part of the search engine’s algorithm, which determines how your keywords will rank in the organic search results.
We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched.
So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others.
Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging.