How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Conclusion: Post 7 of 7

We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched.

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Develop a Personalization and Testing Strategy: Post 6 of 7

So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others.

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Identify the Five Ts: Tracks, Touches, Triggers, Timing and Tracking: Post 5 of 7

Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging.