When clients want to know the most important things they can do to improve their Lead Generation Program results, I tell them to do the ones that are most effective first, and keep doing them until they can't produce anymore.
Our clients are constantly asking us to recommend the marketing programs that are most effective so that they can achieve their goals. They want us to put together programs that use their limited dollars most efficiently and get their highest ROI.
The evolution of the Internet can be hard to keep up with. If you haven't redesigned or refreshed your website in the past 2 years, there's a good chance that it's looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be.
It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through?