Your company's landing pages should be exceptional. Why? Because they’re where your marketing dollars become sales leads, transactions, community members or whatever you define to be the ultimate goal of your campaigns.
If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
Generating leads today in a slow economy is not an easy task. Business budgets are on hold or have been cut back and marketing departments all over are working amidst an air of uncertainty.
Your landing pages should be exceptional. Why? Because they're where your marketing dollars become real ROI as leads or transactions, or don't.
It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through?