If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?
Remember when our only options of displaying ads were on Google alone or Google with the Search and Content Network? I do.
I believe the day AdWords changed my life was the day I found out that AdWords made it possible to market products and/or services by placing a targeted advertisement on the Internet directed towards a specific audience with the ability to control and manage all activities in real time and report the results on a spreadsheet.