Digital Marketing Trends to Embrace for 2018

Digital Marketing Trends to Embrace for 2018

A new year brings with it new goals and opportunities for change. People make resolutions to leave old habits behind and adopt new ones. Your digital marketing strategy can be treated similarly. While you shouldn’t throw out what’s working for you, it’s a great time to re-assess and look ahead to new marketing methods you can implement. These top digital marketing trends for 2018 could be exactly what your business needs to take its marketing efforts to the next level. [Read more…]

Five Digital Marketing Outsourcing Lessons I’ve Learned

Five Digital Marketing Outsourcing Lessons I’ve Learned

Today’s marketing landscape is complex: you need a solid marketing strategy, a competent team of individuals that work within proven processes, an understanding of marketing technology and the hundreds of tools that are available, a comprehensive content calendar, a winning website, and the adroit ability to execute your digital marketing programs and measure their success. It’s a complex process that requires a LOT of expertise, something that your company likely cannot afford without hiring a myriad of internal marketing resources.

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To the Digital Marketing World: Reach Higher in 2017

To the Digital Marketing World:   Reach Higher in 2017

 

With 2016 behind us, it is a good time for sales reps and digital marketers alike to reflect on his or her progress throughout the year and set new goals for 2017. Measuring results with KPI’s (Key Performance Indicators) and tracking progress is a great way to see how far one has come and where one can make improvements. It’s an exciting time for the Digital Marketing World, with video content on the rise, and new technology and apps coming out every day (think Virtual Reality). Now Digital Marketing teams must ask themselves, what can we do to reach higher in 2017? Here’s a few tips to get started. [Read more…]

The Six Major Areas of a Digital Marketing Technology Architecture

The Six Major Areas of a Digital Marketing Technology Architecture

As digital marketing has grown over the last few years, we’ve seen hundreds of new tools evolve and it’s been challenging for many marketers to use all of them effectively. In this blog article, I’ll give you a framework to help you understand the types of tools you could be using to help you build and manage your marketing programs.

The six major areas of a digital marketing technology architecture are: [Read more…]