Don’t Lose Track of What You’re Paying for Digital Advertising
Keeping track of how much you’re paying for digital advertising can be a tricky task. You may be advertising on multiple platforms at the same time, such as Google Adwords, Facebook, and LinkedIn, and utilizing multiple forms of payment, like invoices and credit cards. To add another level of complexity, you may be managing your advertising through an agency partner and/or among several members of your own marketing team. On top of all this, you have to make sure your Accounts Payable personnel is in sync with your marketing team so you don’t double dip. All of these factors can create financial mayhem. How can you streamline the process so that you can stay on top of your total digital advertising spending?