AdWords

Don’t Lose Track of What You’re Paying For Digital Advertising

Don’t Lose Track of What You’re Paying for Digital Advertising

Keeping track of how much you’re paying for digital advertising can be a tricky task.  You may be advertising on multiple platforms at the same time, such as Google Adwords, Facebook, and LinkedIn, and utilizing multiple forms of payment, like invoices and credit cards.  To add another level of complexity, you may be managing your advertising through an agency partner and/or among several members of your own marketing team.  On top of all this, you have to make sure your Accounts Payable personnel is in sync with your marketing team so you don’t double dip. All of these factors can create financial mayhem. How can you streamline the process so that you can stay on top of your total digital advertising spending?

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How to Use AdWords Scripts to Optimize Paid Search Performance

How to Use AdWords Scripts to Optimize Paid Search Performance

See our Top 5 Scripts and Learn How to get Started Today

What Are AdWords Scripts?

AdWords scripts provide the opportunity to automate, customize and control your AdWords account with a simple JavaScript code. Scripts allow account managers to go beyond the provided tools in AdWords by leveraging external factors.

Why Should I Use Them?

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Be Only a Click Away with AdWords Click-to-Message Ads

Be Only a Click Away with AdWords Click-to-Message Ads

Google has rolled out a new ad extension to add to your AdWords arsenal called Click-to-message ads. This new ad extension allows potential customers to reach you via a SMS Text message sent directly from their mobile device to yours.

Whether the user has a phone-phobia or just doesn’t have a few minutes to commit to a phone call or website visit, they can still easily reach out to your business, allowing them to continue the conversation at a time that is most convenient for them.

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What Is New In Google Adwords and Analytics?

On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products.  Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments.  Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments”  when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]