SERVICE DESCRIPTIONS2

These service descriptions are part of the Nowspeed service order as referenced that document. Nowspeed is only responsible for providing the services specifically ordered for the duration of our agreement.

Search Engine Optimization

SEO Program Development

Nowspeed will develop a comprehensive SEO strategy which is unique to your organization. We will begin your SEO program by determining the most effective keywords for placement on your website—words that have low competition and high traffic, and that are highly relevant to your business. We use this information to create a copywriter’s guide and create recommendations to optimize your tags, links, and URLs, transforming your entire website so that it is search-engine-friendly. Nowspeed will also analyze your website to identify any issues which prevent the search engines from seeing your content.

Following are the core elements of the SEO development project:

Keyword Research

  • High traffic, Low competition, Relevancy / Client Feedback
  • Existing Keyword Rankings (benchmark)

Keyword Recommendations

  • Page Matching
  • Identify existing pages within site focused on selected keywords
  • Page match gap analysis to see if new pages are needed
  • Copywriter’s guide – Blueprint to Search Engine Optimized pages
    • Recommended keyword density – page copy
    • Title Tag
    • Meta Tag recommendations
  • On-Page HTML recommendations
    • Alt Tags
    • Heading tags
    • Lists / Emphasized / Linked
  • Google Webmaster Tools set up
    • Create / Gain access to account
    • GWT verification
    • Site map creation / Upload
    • Site map location
    • Error Messages and Page Load speed recommendations
  • SEO Ongoing Program Management

    On a monthly basis Nowspeed will manage your SEO program and increase your website’s visibility in the search engines. Our team of search engine experts will create new links pointing to your most important pages of your website, based on your link building budget. We will utilize keyword seeded anchor text as well as use multiple web channels to increase your inbound links. We will provide on-going analysis and reporting of keyword positions and the organic traffic growth to your website. On a quarterly basis we will update our analysis and recommendations with a new set of keywords.

    The following are the on-going, monthly and quarterly elements of the SEO Engagement:

    • Create Backlinks based on the link building budget
      • Benchmark current links
      • Link Building
        • Keyword seeded anchor text
          • Homepage / Category / Optimized page
        • Directory Submissions
        • Review Press Releases
        • Blog and social media recommendations
    • Monthly management analysis / reporting
      • Internal weekly review of account
        • Organic traffic
        • Keywords visible
      • Monthly comprehensive benchmark report review with client
        • SEO KPI
        • Current rankings
        • Organic traffic
        • Error pages (GWT)
      • Page optimization recommendations
      • Social Media, press, partner and other link building recommendations
    • Quarterly update and focus on 5 new keywords and pages
      • Create keyword / page recommendations
      • Create new copywriter’s guide for new keywords

    SEO Program for Targeted GEO Keywords

    Nowspeed understands what an optimized website looks like and how making the right changes can allow your website to climb the rankings ladder. Based on the targeted keywords, our team of SEO experts will work directly within your website to optimize all the HTML elements that influence your rankings within the search engines. These include but are not limited to the page titles, on page tags, internal links, and copy tweaks, transforming your entire website so that it is search-engine-friendly and better aligned with what the search engines are looking for. Nowspeed will also analyze your website to identify any issues which prevent the search engines from seeing your content and make the necessary changes.

    The following are the core elements of the SEO development project:

    Benchmark existing rankings for targeted keywords
    Keyword(s) Integration into the website
    Page Titles
    Headline Tags and Alt Tags
    Internal Linking
    Copy edits to bake the appropriate keywords in optimal places
    Meta Data changes
    Set up Google Webmaster Tools
    Set up Google Analytics
    Sitemap Submission to the Search Engines
    Create a Google Places profile

    On a monthly basis Nowspeed will manage your SEO program and increase your website’s visibility in the search engines. Our team of search engine experts will then create new links pointing to your most important pages of your website. We will utilize the targeted keywords as the anchor text as well as use multiple web link channels to increase the number of inbound links. We will provide on-going reporting of keyword positions on a monthly basis. The following are the on-going, monthly elements of the SEO Engagement:

    Monthly Link Building
    Create 10 unique articles and submit to the top 10 article directories
    Create 5 unique blog posts and post to 10 2.0 blog sites
    1 unique release and submit to top 10 news sites
    25 directory submissions
    10 social bookmarks
    Monthly Website Rankings Report for Targeted Keywords
    Online Advertising – PPC

    Online Advertising Campaign Development

    PPC marketing is a high- impact and results-oriented lead generation and brand building activity. Because of Nowspeed’s strategic methodology and dedicated campaign management professionals, our pay per click marketing clients often achieve a rapid and substantial ROI.

    Nowspeed will collaborate with you to understand your target market, value propositions and competitive advantages. With this knowledge we will conduct extensive keyword research and develop a pay per click program that aligns keywords, messages and offers. Our expert project managers will design your campaign so that it runs on an optimized budget and utilizes various testing techniques that allow for ongoing improvement. This may also include recommending, writing, designing and developing high-performance landing pages to strengthen conversion rates.

    To create your optimized Pay Per Click campaign Nowspeed will undertake the following:

    Company Marketing Background
    Current marketing budgets,
    Target Audience
    Competitive review
    Offer discovery and content architecture
    Offers by target audience and phase of the buying cycle
    Landing page strategy
    Conversion tracking and CRM lead quality data
    Develop PPC Campaign Matrix
    Keyword research
    Extensive keyword list
    Keyword groupings / alignment
    Ad copy writing
    Offer Recommendation
    Campaign structure review
    Campaign upload
    Campaign and landing page testing
    Ø On a regular basis, Nowspeed will review and adjust your pay per click program to optimize your results and improve overall campaign performance. And, once per month, we provide you with extensive reporting, analysis and recommendations which detail aspects of the campaigns that are highly effective and producing the desired results. We will also provide on-going strategy recommendations and integrate any new learning to make campaign improvements and drive results. For your convenience monthly advertising and retainer fees will be billed monthly, in advance, and are payable by credit card. Nowspeed will pay for media fees (Google Adwords), and deduct its fees directly from this payment.
    Online Advertising (PPC) Management

     

    Nowspeed’s PPC Campaign Optimization includes the following:

    Ongoing Campaign Management
    Keyword Management
    Match type – Exact, phrase, broad
    Bid management / strategy
    Search network / display network management
    Campaign settings
    Geo-targeting
    Day parting
    Offer recommendations
    Landing page recommendations
    Monthly review with client – PPC Reporting Dashboard
    PPC Key Performance Indicators
    Campaign / Ad group performance
    Best performing keywords
    Poor performing keywords
    Ad Copy performance
    Landing page performance
    Recommendations / Optimization
    Website Analytics Management

    Nowspeed provides a comprehensive web analytics service that delivers in-depth analysis and one-on-one strategic consulting. Our goal is to identify opportunities for web optimization so that your site’s performance continually improves over the course of the program.

    Nowspeed begins by installing a comprehensive analytics tool such as Google Analytics on your website. This gives us visibility into important statistics like visits, unique visitors, referring URLs, organic search terms and click-paths. You’ll get a live report on website goals and content performance each month, along with specific strategic recommendations from our web design and internet marketing experts. Each month, you’ll know exactly where to invest in your website to get the maximum possible return.

    Social Media Marketing

    Social Media Marketing Development

    Nowspeed will develop an effective social media marketing program that lifts brand awareness, engages with others in your industry and drives traffic and leads to your website. Nowspeed will set up or enhance your company’s Facebook, Linkedin or Twitter channels; uncover what your competitors are doing and produce an editorial calendar and program plan that will propel your organization down the right social media path. This comprehensive social media strategy and plan will enable you to be successful with this important channel.

    Our team of experts will develop the following to get your social media account online:

    Develop Strategy and Establish Accounts (Twitter, Linkedin, Facebook)
    Identify the target market
    Determine channels to use
    Develop channel and/or ad themes (branding, positioning, key messaging & keywords)
    Develop overall company messaging plan
    Determine content types and frequency
    Create accounts and handles
    Competitive landscape analysis / benchmarking
    Review Competitor social media programs
    Followers / influencers analysis
    Setup Tracking and Measurement
    Determine KPIs and goals
    Create active listening program using Google reader
    Set up tracking and posting platform
    Build Content and Create Editorial Calendar
    Identify available content
    Identify and assess goals of target market / channel
    Identify internal leaders & spokespeople
    Create editorial calendar
    Social Media Marketing Management

    Just having a social media account isn’t enough, to be successful you need to actively participate in conversations and this is where Nowspeed can help. Our social media project managers will keep your account active by managing and syndicating your content to all your profiles. We will build your follower and fan base and respond and engage your social media followers and fans. We will also report on the activity and success your accounts have achieved.

    Nowspeed will conduct the following activities to keep your social media channel active:

    Social Media Management
    Content Syndication – Distribute Content
    Actively Monitor Platforms
    Respond to Messages and Comments
    Audience Building
    Identify / Engage influencers
    Build Followers
    Leverage Tradeshows, publications and speakers
    Identify leading sites and blogs
    Reporting
    Activity
    Followers
    Social Media Traffic
    Social Media Conversions
    Social Media Small Business Program

    Nowspeed will develop an effective social media marketing program for your Small Business that lifts brand awareness, engages with others in your industry and drives traffic to your website. Nowspeed will set up or enhance your company’s Facebook, Linkedin or Twitter channels; uncover what your competitors are doing and produce an editorial calendar and program plan that will propel your organization down the right social media path. Then we will increase your content posting, follower base and influence in your local area and industry; resulting in more traffic to your site and more leads in your sales pipeline.

    You’re social media project manager will conduct the following:

    Social Media Management of up to 3 Platforms
    (Facebook, Linkedin, Twitter, YouTube, Pinterest, SlideShare)
    Content and Posting
    Create & Schedule Content
    Branded links (15 reoccurring)
    Industry links (10-15 per week)
    Content analysis and optimization suggestions when needed
    Audience Building and Engagement
    Daily Monitoring of Activity on SMM Platforms
    Build Follower Base
    Reporting
    Monitor Followers, Traffic and Conversions
    Implement Google Analytics