SERVICE DESCRIPTIONS

These service descriptions are part of the Nowspeed service order as referenced that document. Nowspeed is only responsible for providing the services specifically ordered for the duration of our agreement.

Search Engine Optimization

SEO Program Development

Nowspeed will develop a comprehensive SEO strategy which is unique to your organization. We will begin your SEO program by determining the most effective keywords for placement on your website—words that have low competition and high traffic, and that are highly relevant to your business. We use this information to create a copywriter’s guide and create recommendations to optimize your tags, links, and URLs, transforming your entire website so that it is search-engine-friendly. Nowspeed will also analyze your website to identify any issues which prevent the search engines from seeing your content.

Following are the core elements of the SEO development project:

– Keyword Research

    • High traffic, Low competition, Relevancy / Client Feedback
    • Existing Keyword Rankings (benchmark)

– Keyword Recommendations
– Page Matching

      • Identify existing pages within site focused on selected keywords
      • Page match gap analysis to see if new pages are needed

– Copywriter’s guide – Blueprint to Search Engine Optimized pages

      • Recommended keyword density – page copy
      • Title Tag
      • Meta Tag recommendations
      • On-Page HTML recommendations

– Google Webmaster Tools set up

      • Create / Gain access to account
      • GWT verification
      • Site map creation / Upload
      • Site map location
      • Error Messages and Page Load speed recommendations

SEO Ongoing Program Management

On a monthly basis Nowspeed will manage your SEO program and increase your website’s visibility in the search engines. Our team of search engine experts will create new links pointing to your most important pages of your website, based on your link building budget. We will utilize keyword seeded anchor text as well as use multiple web channels to increase your inbound links. We will provide on-going analysis and reporting of keyword positions and the organic traffic growth to your website. On a quarterly basis we will update our analysis and recommendations with a new set of keywords.

The following are the on-going, monthly and quarterly elements of the SEO Engagement:

– Create Backlinks based on the link building budget

  • Benchmark current links
  • Link Building
  • Keyword seeded anchor text
  • Homepage / Category / Optimized page
  • Directory Submissions
  • Review Press Releases
  • Blog and social media recommendations

– Monthly management analysis / reporting

  • Internal weekly review of account
  • Organic traffic
  • Keywords visible

– Monthly comprehensive benchmark report review with client

  • SEO KPI
  • Current rankings
  • Organic traffic
  • Error pages (GWT)
  • Page optimization recommendations
  • Social Media, press, partner and other link building recommendations

– Quarterly update and focus on 5 new keywords and pages

  • Create keyword / page recommendations
  • Create new copywriter’s guide for new keywords

SEO Program for Targeted GEO Keywords

Nowspeed understands what an optimized website looks like and how making the right changes can allow your website to climb the rankings ladder. Based on the targeted keywords, our team of SEO experts will work directly within your website to optimize all the HTML elements that influence your rankings within the search engines. These include but are not limited to the page titles, on page tags, internal links, and copy tweaks, transforming your entire website so that it is search-engine-friendly and better aligned with what the search engines are looking for. Nowspeed will also analyze your website to identify any issues which prevent the search engines from seeing your content and make the necessary changes.

The following are the core elements of the SEO development project:

– Benchmark existing rankings for targeted keywords

– Keyword(s) Integration into the website

  • Page Titles
  • Headline Tags and Alt Tags
  • Internal Linking
  • Copy edits to bake the appropriate keywords in optimal places
  • Meta Data changes

– Set up Google Webmaster Tools

– Set up Google Analytics

  • Sitemap Submission to the Search Engines
  • Create a Google Places profile

On a monthly basis Nowspeed will manage your SEO program and increase your website’s visibility in the search engines. Our team of search engine experts will then create new links pointing to your most important pages of your website. We will utilize the targeted keywords as the anchor text as well as use multiple web link channels to increase the number of inbound links. We will provide on-going reporting of keyword positions on a monthly basis. The following are the on-going, monthly elements of the SEO Engagement:

Monthly Link Building

      • Create 10 unique articles and submit to the top 10 article directories
      • Create 5 unique blog posts and post to 10 2.0 blog sites
      • 1 unique release and submit to top 10 news sites
      • 25 directory submissions
      • 10 social bookmarks

– Monthly Website Rankings Report for Targeted Keywords

Online Advertising – PPC

Online Advertising Campaign Development

PPC marketing is a high- impact and results-oriented lead generation and brand building activity. Because of Nowspeed’s strategic methodology and dedicated campaign management professionals, our pay per click marketing clients often achieve a rapid and substantial ROI.

Nowspeed will collaborate with you to understand your target market, value propositions and competitive advantages. With this knowledge we will conduct extensive keyword research and develop a pay per click program that aligns keywords, messages and offers. Our expert project managers will design your campaign so that it runs on an optimized budget and utilizes various testing techniques that allow for ongoing improvement. This may also include recommending, writing, designing and developing high-performance landing pages to strengthen conversion rates.

To create your optimized Pay Per Click campaign Nowspeed will undertake the following:

– Company Marketing Background

  • Current marketing budgets,
  • Target Audience
  • Competitive review

– Offer discovery and content architecture

  • Offers by target audience and phase of the buying cycle
  • Landing page strategy
  • Conversion tracking and CRM lead quality data

– Develop PPC Campaign Matrix

  • Keyword research
  • Extensive keyword list
  • Keyword groupings / alignment
  • Ad copy writing
  • Offer Recommendation
  • Campaign structure review
  • Campaign upload
  • Campaign and landing page testing

Online Advertising (PPC) Management

On a regular basis, Nowspeed will review and adjust your pay per click program to optimize your results and improve overall campaign performance. And, once per month, we provide you with extensive reporting, analysis and recommendations which detail aspects of the campaigns that are highly effective and producing the desired results. We will also provide on-going strategy recommendations and integrate any new learning to make campaign improvements and drive results. For your convenience monthly advertising and retainer fees will be billed monthly, in advance, and are payable by credit card. Nowspeed will pay for media fees (Google Adwords), and deduct its fees directly from this payment.

Nowspeed’s PPC Campaign Optimization includes the following:

  • Ongoing Campaign Management
  • Keyword Management
  • Match type – Exact, phrase, broad
  • Bid management / strategy
  • Search network / display network management
  • Campaign settings
  • Geo-targeting
  • Day parting
  • Offer recommendations
  • Landing page recommendations
  • Monthly review with client – PPC Reporting Dashboard
  • PPC Key Performance Indicators
  • Campaign / Ad group performance
  • Best performing keywords
  • Poor performing keywords
  • Ad Copy performance
  • Landing page performance
  • Recommendations / Optimization

Website Analytics Management

Nowspeed provides a comprehensive web analytics service that delivers in-depth analysis and one-on-one strategic consulting. Our goal is to identify opportunities for web optimization so that your site’s performance continually improves over the course of the program.

Nowspeed begins by installing a comprehensive analytics tool such as Google Analytics on your website. This gives us visibility into important statistics like visits, unique visitors, referring URLs, organic search terms and click-paths. You’ll get a live report on website goals and content performance each month, along with specific strategic recommendations from our web design and internet marketing experts. Each month, you’ll know exactly where to invest in your website to get the maximum possible return.

Social Media Marketing

Social Media Marketing Development

Nowspeed will develop an effective social media marketing program that lifts brand awareness, engages with others in your industry and drives traffic and leads to your website. Nowspeed will set up or enhance your company’s Facebook, Linkedin or Twitter channels; uncover what your competitors are doing and produce an editorial calendar and program plan that will propel your organization down the right social media path. This comprehensive social media strategy and plan will enable you to be successful with this important channel.

Our team of experts will develop the following to get your social media account online:

– Develop Strategy and Establish Accounts (Twitter, LinkedIn, Facebook)

  • Identify the target market
  • Determine channels to use
  • Develop channel and/or ad themes (branding, positioning, key messaging & keywords)
  • Develop overall company messaging plan
  • Determine content types and frequency
  • Create accounts and handles

– Competitive landscape analysis / benchmarking

  • Review Competitor social media programs
  • Followers / influencers analysis

– Setup Tracking and Measurement

  • Determine KPIs and goals
  • Create active listening program using Google reader
  • Set up tracking and posting platform

– Build Content and Create Editorial Calendar

  • Identify available content
  • Identify and assess goals of target market / channel
  • Identify internal leaders & spokespeople
  • Create editorial calendar

Social Media Marketing Management

Just having a social media account isn’t enough, to be successful you need to actively participate in conversations and this is where Nowspeed can help. Our social media project managers will keep your account active by managing and syndicating your content to all your profiles. We will build your follower and fan base and respond and engage your social media followers and fans. We will also report on the activity and success your accounts have achieved.

Nowspeed will conduct the following activities to keep your social media channel active:

– Social Media Management

  • Content Syndication – Distribute Content
  • Actively Monitor Platforms
  • Respond to Messages and Comments

– Audience Building

  • Identify / Engage influencers
  • Build Followers
  • Leverage Tradeshows, publications and speakers
  • Identify leading sites and blogs

– Reporting

  • Activity
  • Followers
  • Social Media Traffic
  • Social Media Conversions

Social Media Small Business Program

Nowspeed will develop an effective social media marketing program for your Small Business that lifts brand awareness, engages with others in your industry and drives traffic to your website. Nowspeed will set up or enhance your company’s Facebook, Linkedin or Twitter channels; uncover what your competitors are doing and produce an editorial calendar and program plan that will propel your organization down the right social media path. Then we will increase your content posting, follower base and influence in your local area and industry; resulting in more traffic to your site and more leads in your sales pipeline.

You’re social media project manager will conduct the following:

– Social Media Management of up to 3 Platforms

  • (Facebook, Linkedin, Twitter, YouTube, Pinterest, SlideShare)

– Content and Posting

  • Create & Schedule Content
  • Branded links (15 reoccurring)
  • Industry links (10-15 per week)
  • Content analysis and optimization suggestions when needed

– Audience Building and Engagement

  • Daily Monitoring of Activity on SMM Platforms
  • Build Follower Base

– Reporting

  • Monitor Followers, Traffic and Conversions
  • Implement Google Analytics