Situation and Goals:
The client wanted to build a solid social media marketing program that would increase awareness of their B2B telecom products, increase engagement from service providers/telecom carriers, and generate leads from website.
- Identified and promoted key content including keywords, blog posts, FB posts, LinkedIn posts, tweets, hashtags, white papers, press releases, and presentations.
- Developed and optimized social media platforms by engaging daily on SMM platforms, building followers and moderating posts.
- Setup and develop web analytics platform to monitor key metrics across the website, blog, social media platforms, and other marketing channels.
- Over the course of 36 months, we’ve dramatically improved their social media results by creating and syndicating content and growing their follower base by 1000%
- Gained almost 6,000 Facebook Likes in 36 months.
- Average 40 Tweets/week, 36 Retweets/week, and 9 Facebook posts/week.
- Over 8 months, gained over 530 followers on LinkedIn