Telecommunications Client Case Study

The client wanted to build a solid social media strategy plan

Situation and Goals:
The client wanted to build a solid social media marketing program that would increase awareness of their B2B telecom products, increase engagement from service providers/telecom carriers, and generate leads from website.

Optimization Technique:

  • Identified and promoted key content including keywords, blog posts, FB posts, LinkedIn posts, tweets, hashtags, white papers, press releases, and presentations.
  • Developed and optimized social media platforms by engaging daily on SMM platforms, building followers and moderating posts.
  • Setup and develop web analytics platform to monitor key metrics across the website, blog, social media platforms, and other marketing channels.

Results:

  • Over the course of  36 months, we’ve dramatically improved their social media results by creating and syndicating content and growing their follower base by 1000%
  • Gained almost 6,000 Facebook Likes in 36 months.
  • Average 40 Tweets/week, 36 Retweets/week, and 9 Facebook posts/week.
  • Over 8 months, gained over 530 followers on LinkedIn
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