E-Commerce Client Case Study

Optimize the client’s websites in order
to increase organic traffic and increase revenue from organic traffic.

Situation and Goals:

Optimize the client’s websites in order to increase organic traffic and increase revenue from organic traffic.

Optimization Technique:

  • Re-writing on page copy to avoid duplicate content penalties.
  • Optimize product page titles and descriptions for keywords rather than product names.
  • Setup Google Webmaster Tools to diagnose site issues and monitor performance.
  • Optimize image alt tags in order to improve image search results.

Results over 21 Weeks:

  • Organic traffic increased by 57%.
  • Organic Revenue was over 3 times higher than it was at the launch of the program.